Tamara van de Kruisweg

A portfolio site from a chaotic creative

My work

Reflecta

Reflecta – Interactive Mirror for People with Dementia

Reflecta is an interactive mirror designed to support people with dementia in their daily routines.
When someone stands in front of the mirror, a sensor activates step-by-step instructions to help them get dressed. When the user steps away, the guidance automatically pauses.

I was responsible for the concept, design, and functionality of the product.

During the expo, I had the opportunity to pitch our idea to representatives from Alzheimer Nederland and to people living with dementia, from whom we received valuable insights. Our concept was selected as one of the best ideas and that is something I’m very proud of.

This project made me realize that my true passion lies in designing for the medical field, a direction I want to continue developing myself in.

Blind Wall Gallery, The big escape

This is my latest project, which I created together with a classmate for our client Burg Burg.
They asked us to design an extension for the Blind Walls Gallery website that would encourage people from two target groups (ages 16–25 and 50–70) to make more use of the free walking route along the various art murals scattered throughout the city.

We came up with the idea of an escape room–style app aimed especially at the 50–70 age group, to motivate them to engage more with the platform. In developing this concept, we focused on creating an intuitive and user-friendly UX design keeping the functionality simple, yet giving the interface a cheerful and engaging look.

Bloombox

Project: The Bloombox

The Bloombox is an interactive experience aimed at young people, allowing them to create their own beats by planting a flower. With this project, we wanted to engage young people in making Tilburg greener in a playful way.

Next to this, you can see the prototype our group developed. Each hole where a flower was placed produced a different beat. By planting multiple flowers, you could create a unique rhythm each time. In this way, we aimed to give plants their sound back to the city of Tilburg.

In a out of controle world


Imagine a world that is out of controle

That was a project from school, and the first thing I thought about is womenswrights. It is somthing that has hurt me just to see how things are in the world right now

What if we live in a world where we as women can’t use our voices en give our opinions. how does that look and feel?

this a a brand mark that the men in my hypothetical world use on their wives.

I also have wrote a essay about this project so people can understand: this is the essay

“She doesn’t make speeches anymore. She has become speechless. She stays in her home, but it doesn’t seem to suit her. How furious she must be now that she has been taken at her word.”¹
The book The Handmaid’s Tale.

When I first read this book, I found it intriguing, intense, and powerful, but also unbelievable. How far could it really go in the world, that women could be treated like that? That would never happen. But 15-year-old Tamara was wrong.

It began in Afghanistan. Since the Taliban came to power there in 2021, women and girls have no longer been allowed to attend secondary or higher education. They were also excluded from most jobs. In addition to being banned from working and studying, women and girls were no longer allowed to use public facilities such as parks, swimming pools, and gyms. This resulted in Afghan women and girls being almost completely cut off from public life. Many women felt invisible, isolated, and imprisoned.²

After that, it continued across the world. Things went wrong here as well: it began with the fact that every eight days a woman was killed as a result of violence, often by a partner or former partner.³
Women and daughters must obey their husbands and fathers. You are not allowed to decide the length of your own hair; it must be approved by a man.
Your death is labeled as “dancing in hell” because you were run over by a train, simply because you were too afraid to come home after midnight and therefore crossed at a red signal.⁴

But the right to leave at all has long since disappeared. That now seems like a luxury.
As a woman, you have nothing here. You are allowed nothing. Not on the streets before dawn, and certainly not alone. Speaking is forbidden: what could you, as a woman, possibly have to say? You cannot leave anyway, because at sunset all the gates are locked.

What does it look like when you are born?
The first thing you see around you is your mother: her mouth is covered and she is bruised black and blue, with sad, sunken, dull eyes. You hear the angry voice of your father. Why? You are a girl. What use is that to a powerful man? Well, perhaps he can marry you off to one of his friends.⁵
He will immediately show you and make you feel that you belong to him. A mark made especially for him. One that burns and leaves behind more than just a sign: it is a humiliation, and your own sense of worth fades away. Every time you look in the mirror, you are reminded that you no longer belong to yourself, but to someone else.

Yet there are still brave women in this world who fight against these rules and against these men.⁶
They create safe underground communities where women can flee and resist. They risk their lives to help women who are trapped at home and to support one another within the community.

  1. The Handmaid’s Tale, hoofdstuk 8, p. 46
  2. https://actionaid.nl/landen/afghanistan/
  3. https://www.orangetheworld.nl/over-de-campagne/cijfers-en-feiten/
  4. Eigen ervaring en verhalen binnen geloof en familie
  5. https://www.planinternational.nl/kindhuwelijken
  6. https://www.wilpf.org/urgent-demand-to-donors-from-the-feminist-action-for-afghanistan/